About Us

Behind the Brand

Arti Chadha - Founder & Creative Director, CHAOTIQ BY ARTI

Arti Chadha is the visionary behind CHAOTIQ BY ARTI, a contemporary jewelry label she founded in 2017. A self-taught designer with an instinct for bold aesthetics and refined craftsmanship, Arti was inspired by a simple yet powerful idea: every woman experiences a little chaos while shopping, but that chaos can lead to something beautiful.

With a passion for creating pieces that blend modern design with cultural depth, Arti has grown CHAOTIQ into an internationally recognized brand known for its high-quality craftsmanship, distinctive style, and accessible luxury.

Her designs are unapologetically expressive, empowering women to embrace their individuality through statement jewelry.

From design and sourcing to strategy and brand vision, Arti remains intimately involved in every aspect of CHAOTIQ’s journey. Her hands-on approach and creative leadership have helped the brand garner a loyal global clientele and a growing celebrity following.

With features in top fashion publications and collaborations with leading stylists, Arti Chadha continues to redefine affordable luxury, one timeless piece at a time.

Our Vision

Founded in 2017 by a passionate team of skilled artisans, CHAOTIQ set out to revolutionize the fashion jewelry and accessories market in India. Since our inception, we have expanded our creative horizons, crafting exquisite handcrafted jewels that have delighted over 50,000 customers and celebrities worldwide.

At CHAOTIQ, we seamlessly blend modern trends with our rich cultural heritage to create luxury jewelry pieces that are both timeless and versatile. Our collections feature bold, effortless designs that can be easily mixed and matched, catering to a wide range of styles from the simplest to the most elegant.

Our mission is to offer an extensive range of jewelry and fashion accessories, all available under one roof. We focus on high-quality imitation pieces crafted from gold, silver, polki, kundan, diamonds, and Swarovski stones, ensuring that our customers have access to exquisite options.

Over the years, we have cultivated a loyal community and garnered an extensive celebrity following. With a commitment to excellence, CHAOTIQ has positioned itself at the forefront of the industry, showcasing our creations in multi-designer stores across India, as well as in exhibitions and beauty pageants globally. We are dedicated to providing jewelry that is both provocative and sophisticated, ensuring that each piece captivates and leaves a lasting impression.